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Cover Story
三成股權贈管理層 旅行社讓員工自主
16 Feb 2016
安達旅運集團主席及行政總裁江百泉
近年有不少港人傾向選擇半自助遊,即透過旅行社安排機票和酒店住宿,再自行安排行程。
獎勵員工、進行旅行考察和公益服務,江百泉(前中)每年都會請全體員工到外地旅遊。
家族生意大多一代傳一代,安達旅運卻反其道而行,去年將三成股權分予管理層成員,並期望逐步將單一大股東的持股量降至近乎零。該集團主席及行政總裁江百泉相信,員工是服務行業的最大資產,盼藉此回報他們,並尋找適合繼任人,實行「自主管理」。回首過去五十八載,兩代話事人敢於捨棄舊業,以求變創新思維,讓安達得以穩佔香港最高票務銷量代理的龍頭位置。
安達旅運去年十月推出管理層股權購買計畫,合共六十五名主管、經理或總經理級的員工可獲贈股權。江百泉指,多年前他已深受前東主UPS的創辦人啟發,「華人企業往往屬皇朝交替,但外國眾多企業都按年攤分股份,由沒有親屬關係但具優秀才能的員工接班。」他期望安達在二十至三十年內「變天」,單一大股東的持股量由現時逾六成減至半成,讓員工實行「自主管理」,使公司未來發展更穩健。
員工離開不能持股
江百泉續說,合資格的員工可獲三手股份,兩手由安達無條件贈送,以答謝員工的貢獻,最後一手則提供半價優惠,員工可用一年派發兩次的花紅購買。他笑指,安達股份更可充當養老基金,「反正花紅都用作旅行,但員工平日已太多機會去玩,倒不如我為他們提供更保值的投資方案。」
安達的股權購買計畫可說是半賣半送,但當中有一項連外企也不常見的條款,就是員工離開安達便不能繼續持股,「假如員工計畫退休或跳槽,我們不會即時回購全部股份,而是按照員工職級來決定年期,譬如總經理提出離任後,公司會分五年回購其股份。」江百泉補充,安達非常重視傳承工作,管理層需有足夠時間訓練接班人,確保下任員工有足夠經驗和能力接棒,若未能成功帶領更優秀的人出師,該員工更可能「冇職升」。
小員工比客戶更重要
江百泉強調,安達作為服務行業,員工比起任何事都重要,甚至客戶都不及員工寶貴,故願意花更多人力、物力和時間於「最大的資產」,屬理所當然。回顧安達旅運逾半世紀的歷史,不論是創辦人江可伯或繼承者江百泉,都以這種「理所當然」的態度,做出一個個獨具慧眼的決定。
安達旅運創辦初期,主要接待歐、英、日等地的境外團,但兩位掌舵人在九十年代果斷放棄此業務。江百泉解釋,當年行內價格競爭激烈,令他有感旅遊團的發展趨勢並不健康,「內地團遊客經常投訴被逼購物,只因旅行社出團大多低於成本,自然想用其他方法補貼。」安達又是行內首家公司帶香港團到日本,但現時已少辦這類旅行團服務,改為主打機票及酒店票務代理。
為逾70公司代理票務
「旅行團是最難經營的業務,旅行社要等旺季接客又要預先落廣告,但碰上日本三一一地震或菲律賓人質事件等突發意外,就會損失所有盈利,甚至面臨虧損。」江百泉直言,承辦B2B(business-to-business)服務的安達旅運為逾七十家航空公司代理票務,再將特惠機票批發予中小型旅行社,同時又推出零售機票住宿套票,因商務生意穩定,公司亦不必刊登太多廣告。
安達旅運自66年成為國際航空運輸協會最高機票銷售代理的其中一員,此後從未跌出三甲位置,一四年的票務銷售額為全港之冠,佔整體旅遊市場的一成六,營業額逾六十億元,平均每星期需支付一億元予航空公司訂票。去年安達旅運的營業額繼續增長,達六十四億元。
江百泉笑指,本港只得五家承辦票務批發的旅行社跟安達規模相近,得以打入這個市場,全因航空公司和酒店都「不想做」票務批發,「他們不要『孭爛帳』,怕小型旅行社隨時倒閉,反觀我們每年需支付一大筆銀行擔保,保證『唔會衰』!即使航空公司提供同樣服務,但人工成本比旅行社高,外判反而更好。」
江百泉笑言怕悶 愛挑戰不怕「撞板」
已屆花甲之年的江百泉笑道,安達有五十多年歷史,幾乎所有旅遊服務都辦過,「唯一想到跟旅遊無直接關係的,便是員工待遇和社會貢獻。」他全力投入安達業務前,曾先後創立六家不同行業的公司,並賣盤獲利,其中他從事寶馬集團(BMW)中國華北的總代理工作,其公司賣價甚至比去年有人提出五億買安達還要高,「我怕悶,需要不斷『試新嘢』,過往開新公司都是『慢慢撞』,現在要繼續做些別人未試過的事。」
安達旅遊除了推出管理層股權購買計畫,員工也可享生日假、一年產假或三個月侍產假,每年又會全體出遊。江續說,安達五年前開始為內地網上旅行社提供國際航綫票務,「我們跟離職同事的關係仍然友好,他們在新公司籌組新服務時,也會想起安達,且提出合作計畫。過往不少人離職幾年後,最終還是決定重回這裏。」
本文摘自2016年1月15日《星島日報》每日雜誌
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