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金融業:用心為客戶提供優質服務
15 Aug 2014
為了與銀行競爭,金融業界主要提供較為人性化的服務,因此從業員也要有良好的溝通技巧。
環球投資市場瞬息萬變,灝天金融集團交易董事尹啟良表示,金融從業員要擁有良好的時事觸覺,為客戶提供最新的投資訊息。
金融業是指經營金融商品的特殊行業,包括銀行業、保險業、信託業、證券業和租賃業,是本港經濟四大支柱之一,事實上香港與美國的紐約及英國的倫敦合稱為「紐倫港」,反映香港已躋身世界三大金融中心。近月股市不斷上升,加上香港與上海雙邊股市交易的「滬港通」快將開通,為投資市場帶來正面的投資氣氛,金融業的前景十分樂觀。
一般市場最常接觸的金融活動,當數買賣股票、外匯及期貨等,可通過金融公司或銀行進行買賣。灝天金融集團交易董事尹啟良表示,金融業界本身競爭激烈,特別是銀行集合了存款、投資與借貸業務與一身,金融公司為了迎戰銀行,推出了較多「人性化」的安排,為客人提供更貼身的服務,「我們着重人與人之間的服務,如直接向客人提供第一手的金融資訊,詳細解釋市場未來的走勢,讓客戶即時作出反應,訂下最佳的投資決定。」
即使現時客戶可通過電子交易平台購買各類金融產品,完全不經人手,但尹啟良指出,個別客戶特別是投資於股票的人士,仍然喜歡「與人對話」,要求較人性化的服務。因此之故,灝天金融集團最常要聘請的公司代表職位,要求要有良好的溝通能力、對時事有敏感的觸覺,若有基本的會計及財務知識,更為理想。尹啟良表示,「現時監管當局規定,金融從業員要清楚向客人解釋投資產品的風險,另外也由於國際金融市場受到天災及地緣政治影響,故此要時刻留意國際局勢,在有需要時要向客戶提供第一手資訊。」會計及財務知識有助審視上市公司的財務報告,可得深入了解公司的發展前景。
24小時工作狀態
晉升機會快
坊間對金融行業從業員的印象是「24小時工作」,經常要捱更抵夜。尹啟良解釋,國際金融市場環環相扣,外國發生的事件隨時會影響本港的股市,「如十多年前911襲擊,對投資市場有很大衝擊,平時如星期五晚美國股市的表現,對星期一港股也有指導性作用,金融從業員不可不知。」
「24小時工作」雖然有點誇張,但其實在正常的辦公時間過後,金融從業員也要時刻留意環境局勢。
金融行業有良好的晉升前景,以灝天金融集團為例,初入職者可擔任公司代表,約一至兩年可晉升至組長,繼而出任範疇及產品的經理,主管個別投資範疇及產品,再晉升則可從事資產管理工作。
不過年輕人要留意,金融行業特別是初級的職員,主要以佣金作為收入,到晉升至管理層則以月薪加佣金,尹啟良認為年輕人只要勤奮、好學及擅於溝通,從事金融行業可得到相當滿意的收入及發展前景,惟業界並不鼓勵從業員參與投資活動,「如參與投資,可能對個別產品產生偏見,未必可向客人如實反映當中的風險。」另外,太急於做成生意,也可能會要求客人在未有周詳考慮下購買金融產品,因此尹啟良強調十分注重金融從業員的操守與行為。
對於沒有太多金融投資知識的年輕人,尹啟良認為並不是入行的絆腳石,「如已有認可的金融從業員牌照,應徵時當然會有優勢,即使未有牌照,我們公司會提供良好的培訓,讓員工在考試前有充足的準備。」
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