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Cover Story
星巴克咖啡大師 以專業與熱情連繫社區
24 Jun 2014
Angus Lau、Zoe Young、Edwin Cheung、Alan Cheng(左至右)
當你走進星巴克,可能會看到一些身穿黑色圍裙的咖啡調配師,與你交流咖啡心得,他們正是對咖啡充滿熱誠、擁有豐富咖啡知識及專業沖調技巧的咖啡大師(Coffee Master)。
在星巴克,身穿「黑圍裙」的Coffee Master, 不僅是一個身分、一份專業、也是一個使命。他們須經過嚴緊的認證過程及考核,方可獲得咖啡大師的專業資格。咖啡大師會以親切和具創意的方式與顧客、朋友及其他夥伴(員工)分享咖啡知識,實踐獨一無二的星巴克體驗,從而實現星巴克的使命「透過每人、每杯、每個社區的每次接觸,啟發及孕育人文心靈」。
Alan Cheng 分店經理│咖啡大師
我本來就很喜歡與不同的人接觸、傾談。在星巴克工作,並成為咖啡大師,很慶幸有很多機會與顧客分享任何有關於咖啡的知識,給予我很大的動力去對咖啡了解更多。
加入星巴克已經近8年,我最初是兼職咖啡師,自始以後便愛上咖啡,更慢慢訓練成對咖啡的專業。我最愛的星巴克咖啡是經過深度烘焙、結合拉丁美洲和亞洲/太平洋咖啡豆調配而成的維洛娜綜合咖啡。
Zoe Young 店主任 │咖啡大師
作為一個大學生,當初加入星巴克當兼職夥伴只為賺點零用錢,卻在這三年間被這?滿滿的人情味所打動,夥伴間的互助互愛,客人滿足的笑容,都成為我工作的原動力,就這樣,星巴克一直在大學的三年間陪伴?我,現在畢業了,更有幸成為星巴克的全職夥伴,我感到相當榮幸。
在芸芸的星巴克咖啡豆中,House blend 是我的最愛,其清脆的酸度,淡淡的香甜味,總為我帶來一個美好的工作天,更重要的是,House blend 是香港星巴克市場最具代表性的咖啡,每次享受House blend 時,總讓我有一種回家的感覺,是一種充滿?愛的咖啡。
Edwin Chang 咖啡調配師 │ 咖啡大師
「自己喜歡飲咖啡,很想知道一杯美味的咖啡是如何調製出來的。加入Starbucks是我最開心的時刻,因為可以每天遇到不同的顧客,聽到不同的故事,及說?不同的話題,非常有趣。另一方面,在這?亦滿足及加強了我對咖啡知識的探求,一粒咖啡豆的產地、如何種植、研磨及烘焙,當中每個環節都比我原本想像的複雜,令我每日都覺得不斷有新學問湧現,更開心是成功考取了Coffee Master資格。」
Edwin表示,最開心是每天都可以透過咖啡作橋梁,與顧客互動溝通,了解他們的喜好。「作為Coffee Master,我希望將自己對咖啡的熱情感染別人,跟他們分享自己喜歡的味道。」
Angus Lau店主任 │ 咖啡大師
在星巴克咖啡豆系列中我最喜歡維洛娜咖啡豆,這是一款深度烘焙而帶有可可餘韻的咖啡豆,更是星巴克咖啡豆系列中浪漫的代表。
成為咖啡大師令我對咖啡豆有更深入的認識,加入星巴克一年多的時間更加深對咖啡的熱誠。運用自身對咖啡的認識打開與顧客的話匣子,與人溝通是在星巴克工作重要的一環,再加上與夥伴們的互動成就快樂的工作環境。
創新招聘方式 推廣咖啡文化
今年,星巴克將積極招募咖啡調配師(Barista),讓喜歡與人接觸及對咖啡有熱誠的朋友,把興趣發展成為事業,攜手推動咖啡文化。星巴克人力資料總監Edith 透露:「我們將舉辦一個與別不同的大型招聘活動,除傳統的即場面試外,我們於會場設立不同的咖啡簡介工作坊,讓應徵者選擇工作的時候,能深入了解及親身體驗咖啡的知識。」
培育年輕管理人才 (Operation management trainee program)
除此之外,為培育對咖啡及管理有熱誠的人才,星巴克將於今年6月25日推出新的Operation management trainee program, 挑選10位有潛質的應屆大學畢生或具一年工作經驗的副學士,透過為期24個月的培訓及在職實習,學習分店各個崗位的營運、咖啡知識、溝通技巧、管理技能等,於2年內快速晉身管理層,為討厭辦公室刻板工作的年輕人提供多樣化的事業發展機會。
(本文資料由客戶提供)
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