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Saizeriya以客為先 煮出意式風味
21 Mar 2012
Saizeriy高級業務經理霍先生(Daniel)表示,只要有工作熱誠,就算應徵者沒有經驗,亦歡迎他們加入團隊。
香港薩莉亞有限公司 ( Saizeriya ) 的總部設於日本埼玉縣,在1967年創辦,多年以來以相宜的價錢及優質的意式家庭美食作招徠。目前,薩莉亞已開設超過900家分店,業務遍布日本、上海、廣州、北京、深圳、台灣、新加坡及香港等地,集團正積極策劃拓展其亞洲區業務。過去的幾年,Saizeriya在港的業務發展迅速,現時已有七間分店,並聘請200多名員工,公司更計劃於2012年增加兩家分店。
調節策略 價格相宜
Saizeriya為確保價錢大眾化以及保持食物的品質,從世界各地直接採購新鮮的食材,香港薩莉亞有限公司高級業務經理霍先生(Daniel)表示,餐廳的最大賣點就是以大眾化的價錢,讓客人可以品嚐意式風味。Saizeriya認為,意大利餐飲文化提倡均衡飲食,有助保持身體健康,並且重視發揮原材料自身的美味,便決定以意大利美食作為企業定位。
由於香港租金昂貴,Saizeriya在發展策略上作了適當的調較,先於居住人口較多,及鋪租相對較低的住宅區開設分店,一來可以維持相宜的價格,二來可以接觸更為廣泛的顧客群。由於Saizeriya策略運用得宜,近年的發展步伐亦加快不少。香港向來是個中西文化薈萃的都市,Saizeriya亦看準了香港這個營商機遇,有意將香港發展為Saizeriya在亞洲區的業務發展中心,並以香港作為食品入口貿易的基地。
重視人才 培訓知識
Daniel坦言,飲食業的流失量高,較難請人,為了挽留人才,Saizeriya願意為員工提供優厚的福利,以及專業培訓。現時,Saizeriya會為員工提供免費膳食、交通津貼、補時工作津貼。大學及副學士畢業生,都可以得到學歷津貼,分別為二千及一千元。每年更會發放兩次花紅、勤工獎等,以此鼓勵員工的工作士氣,留住飲食業的人才。Saizeriya更實行五天半工作,希望員工有充分的休息時間,務求員工有良好的生活習慣。
Saizeriya更會推行多種研習及培訓課程,除了教授餐廳的營運工作外,亦會開辦「食物安全知識」及「客戶服務技巧」。另外,為了加強員工對公司運作各個細節的了解,會安排員工參觀工場,介紹整個生產流程。Daniel表示,目標是讓全體職員都能了解任何一個工作崗位的職責,熟習其工作內容,讓員工彼此能互相了解其工作性質,加強同事之間的溝通,建立團體精神,讓企業運作更為順暢。
晉升清晰 內部擢升
Daniel更指出,Saizeriy重視人才擢升,通常會先從內部篩選人才,並按工作年資及能力作提升,較少直接從人力市場上聘請高級職位的員工,公司的管理層亦多數由有經驗的職員晉升而來。Daniel謂,由於較重視員工的工作表現和能力,學歷不是主要考慮因素。有不少由初級職位做起的員工,由於工作表現突出,晉升為餐廳的管理人員。
他謂,有員工由見習生做起,表現非常突出,大約花了一年半的時間,就晉升至店長,「打後公司會拓展分店,亦會從現有員工中物色人選,再行分配及提升。」。Daniel補充,現時一般入職為見習生,過了試用期後會轉為組員,其後,會升為組長、資深組長,店長。Saizeriya的入職要求並不高,員工只要有良好的服務態度和工作熱誠,就算應徵者沒有工作經驗,亦會歡迎他們加入團隊。
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