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Cover Story
政府出招減護理人手壓力 十億樂齡科技大餅代理商乘勢搶食
05 Dec 2017
銀髮市場商機處處,吸引科技研發商和代理公司搶攻安老院舍市場。
有VR公司準備簡化中風訓練程式,調低價格吸客。
為減輕護理人員的照顧壓力,港府擬資助安老業界試用及購置科技產品。
為推動樂齡科技,《施政報告》提出預留十億元成立基金,資助安老和康復服務單位試用及購置科技產品,吸引不少科技研發或代理公司搶攻院舍市場。有主打康復儀器的供應商計畫,增加自動洗澡椅、餵飯機等照顧類產品,把院舍生意額提升至五成;為調低價格吸客,有VR公司準備簡化中風訓練程式,亦有產品代理擬推「以租代買」月費套餐;更有醫護記錄系統開發商為安老院舍提供量身訂製服務,又跟其他樂齡產品公司合作,冀以協同效應「搶食」。
本港人口老化問題嚴重,港府近年積極推動樂齡科技,鼓勵院舍引入自動化機械,減輕護理人手照顧長者的壓力。港府與社聯於6月合辦了全港首個「樂齡科技博覽暨高峰會」,向業界展示樂齡科技產品,早前《施政報告》再出招,預留十億元資助安老和康復服務單位試用及購置科技產品。銀髮市場商機處處,吸引不少科技研發商或代理公司「搶食」。
得信醫療有限公司的主綫產品,素以臨牀復康儀器為先,且憑自動化藥房產品打入醫院及院舍市場。惟其總經理林子超有見《施政報告》特別提到,引入樂齡科技的目的是減輕護理人員壓力,故他計畫增設上下牀扶抱工具、可直接變成輪椅的牀等產品,把照顧類產品的比例由以往的一成多,逐步提升至三成。
引入自動餵食機 助長者進食
林子超坦言,不少院舍在「劍橋虐老事件」發生後,開始更重視長者洗澡的舒適度,故其公司早前派員到日本引入自動洗澡機;他在兩年前知悉日本推出自動餵食機,助長者自理進食,惟當時他未覺有市場需求,放棄引入該產品,「如今全港規模最大的復康中心已買入餵食機,亦有些院舍『忍唔住』自行向產品商進貨,所以我們都不能再遲。」
現時得信醫療的院舍生意額只佔三成,林子超期望增加照顧類產品後可增至五成,跟醫院生意看齊。他表示,其公司以往把復康儀器賣到數百所安老院,覆蓋率甚廣,接下來將定期派員工探訪,趁機推介新產品予院方,甚或提供三個月至半年不等的試用期,與此同時,他打算搜羅包含照顧及復康元素的混合式產品,進一步解決院方的護理需要。
推月租吸便機 低價吸引院舍
新儀公司早前從韓國引入為長期臥牀長者而設的自動吸便機,其銷售及市場總監趙汝棠表示,目前主要通過「cold call(電話推銷)」接觸院舍,普遍反映十萬元一台的吸便機價格太高,「一部機器只能服務一個長者,院舍不止要一部半部,買十部便要一百萬元,對院舍而言是沉重負擔。」
為調低價格吸引院舍,趙汝棠透露將於月內推出租賃服務,以月租形式向院舍收費,「租金暫未有定案,視乎院舍要租多少部。」有見新政出爐,該公司更有意將目標客戶由私營院舍擴至津助院舍,「希望明年全港有百分之五至十的院舍使用吸便機。」
趙汝棠看好本港樂齡科技市場,未來有意物色更多外地樂齡產品引入本港,如可在浴室內使用的電動輪椅、適合香港院舍空間使用的天花吊機等,以配合院舍自動化的需要。
除了樂齡科技硬件,軟件產品亦百花齊放。思穎創新科研有限公司主力研發針對中風病人的復康訓練程式,利用VR(虛擬實景)技術模擬不同場景,協助患者重新適應日常生活。公司創辦人葉智斌表示,以往客戶以醫院居多,「因為程式連同器材售價約十五萬元,對院舍來說頗貴」,惟《施政報告》出台後,已有一、兩間院舍主動聯絡,了解VR復康訓練的細節。
一站式「醫護通」 提升電子管理
他指出,針對中風病人的VR訓練較複雜,對數據記錄的準確度要求亦較高,反之一般院舍長者的需要則未必如此高。故此,他正研究簡化程式,減省部分訓練內容,以迎合一般長者需要,「長者使用眼罩也可能會頭暈,可改用桌上電腦,但有少少3D效果」,預計改良後價格可減半至七至八萬元,期望可在短期內為生意額帶來五成增長。
軟件開發商艾草蜂則留意到,安老業界對於電子化管理的需求,因而推出按月收費的一站式醫護記錄系統「醫護通」。艾草蜂創辦人區恩庭表示,其平台的企業版本適合長者日間護理中心、安老院使用,系統可按照安老院的情況,量身訂製特別功能,「津院、私院和混合院舍有不同的收費帳目,如津院和私院分別向政府、長者家屬收錢;人手編配亦可在系統進行,按照不同機構的規矩分派工作。」
區恩庭續說,「醫護通」已跟代理自動化配藥系統、復健產品,以及院友系統定位、體溫儀等收集物聯網數據的產品商合作,冀以交叉銷售的方式帶來協同效應。為減省護理單位的行政時間,他現正跟金融科技公司洽商,擬於平台引入支付功能,「長者有需要參加旅行團、購買尿片,日後可經『醫護通』繳錢,為院方處理好Petty Cash(零錢)。」
建議安排院舍試用 吸引港商引入產品
有安老業界表示,部分樂齡科技產品在港沒有代理,即使院舍有錢亦難以購置。香港安老服務協會主席李輝指,外國有產品供應商推出用於輪椅過牀的輔助工具,由照顧員站到轉盤上扶抱長者,減省移動所花的力氣,「價格不算貴,幫助亦很大,但香港未有公司引入該款產品。」
香港聖公會福利協會一級職業治療師陳禮樂亦表示,日本曾研發一張可變換成輪椅的機械牀,惟產品只在當地銷售,未有引入本港,院舍難以購置,「如果香港沒有代理,突然壞了沒人維修,怎麼辦?加上產品的摩打、防火性能等也要通過認證,院舍不能隨便買。」
該會助理總幹事周美恬補充,旗下院舍早前曾直接聯絡一家日本生產商,購入兩台紅外綫離牀警報器試用,一旦故障時生產商需派員由日本飛至本港處理。她建議政府安排院舍試用產品,確定產品在港有一定需求後,協助將產品引入本港。
相關: 護理, 樂齡科技, 康復儀器
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