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Cover Story
全球網絡逾三千醫生 15專家共商病歷 醫療管理公司力吸亞洲客
14 Nov 2017
Medix行政總裁Sigal Atzmon相信,公司業務在未來三至五年間,會有數倍增長。
將病人的病歷給多名醫生檢查後,Medix會將資料整合,然後給治療意見。
Medix曾發報告指,部分病人在取得第二醫療意見後,會改變其治療方法。
不認同醫生的意見,便得四處奔波找到更好,第二醫療意見也隨之打開市場。醫療管理公司Medix憑着與超過三千名醫生組成的醫療網絡,每次將病人病歷給予約十五位醫生商討,得出最佳醫療意見,力攻中產及富裕階層市場。公司近年頻頻攻打亞洲客,其行政總裁Sigal Atzmon指,亞洲人愈來愈富有,也著重生命中最大的資產──健康。她相信公司業務在未來三至五年間,會有數倍增長。
「人一定想健康,長命百歲,病了就想有好的治療。」Sigal說,人們投資,會問幾個經紀意見,買樓也會諮詢多名地產代理,可是對於生命最大的資產——健康,往往未必得到最好的醫療意見。她認為,大部分醫生們,都以自己的專業去判斷如何治療病人,而不是與其他醫生坐在一起,商討病情,導致病人未必能找到最適合自己的治療方法,舉例前列腺癌患者,會被放射治療師要求採用放射治療,其他醫生則要求用化學治療、荷爾蒙治療等,「很多醫生都是好的,但他們只會給你一個治療的方法。」
驗乳癌領悟醫療「縫隙」
Sigal就是為了找到最好,十一年前才投身此行業。當時她是個金融界專業人士,一次排隊檢查乳房時,收到友人來電,問自己怕不怕健康有問題,她說不怕,可是掛斷電話後,忽然感到莫名恐慌,「可能五分鐘後,我完成檢查,我會真的發現自己有癌症,從此我的人生就會由高峰走下坡。」
她怕自己照顧不了孩子,不能再為工作打拼,也怕自己得不到最好的治療,無法走出病患。檢查要兩天後才有結果,期間她思前想後,認為醫療市場,出現「縫隙」,於是毅然放棄原來專業,投身醫療界,「我喜歡醫療,因為救人是美好的東西。」
Medix在全球與超過三千名醫生、一千五百家醫療中心建立醫療網絡,又有三百名常駐醫生,在九十個國家提供醫療服務。Sigal說,公司對於大部分個案,都會先將病人的病歷給予約十五名醫生查看,然後整理好相關資料,再給病人意見,「由病人決定怎樣做。」
設內地辦邀高檔客入會
五年前,公司約有九成業務在歐洲,現時則有六成,約三成五在亞洲。展望未來三至五年,Sigal認為將有四成業務會在亞洲,歐洲變成三成多至四成,而生意增長則會數以倍計。
她指,亞洲發展急速,很多人從基層變成了中產,而且愈來愈着重自己的健康,願意花費在醫療項目上,成為公司重點進軍的對象。對於香港市場,她指雖然醫療質素在全球算是首屈一指,但輪症時間長,而部分醫療機構的資訊不夠透明,如昔日治療結果未全面公布,病人對第二醫療意見有需求。
公司近月又在內地設立辦事處,打算在一兩個月間,成立會員制,邀請數千名高檔客加入,為他們提供專業醫療服務,「我們會特別研究中國人常見的病情,給他們適合的治療意見。」
Medix以前主打歐洲市場,現時多了亞洲客,發展策略也有所調整。Sigal指,在歐洲,接受治療與否是個人決定,醫生只要向病人解釋清楚意見,病人便能作治療決定,但在亞洲,決定採用甚麼治療方法與整個家庭有關,醫生會與病人家屬詳談。此外,公司也接受港人和內地人同時採用中醫及西醫治療,「有時草藥可以令身體更強壯。」不過,Sigal稱公司未有意引入中醫治療,「這不是我們的專業領域。」
向各地醫院發放病情 患癌女孩得保手臂
患病是人生的艱難時刻,Sigal說,Medix不止為病人提供醫療意見,還會讓病人,乃至公司上下,都抱有正向思維,以渡過難關。
「人在困難的時候會失落,對生命感到失望,我們要帶領他們拼搏。」Sigal認為,公司除了為病人提供最佳醫療意見外,還要讓病人正面面對病情。她舉例,四年半前,倫敦一個十五歲女孩手臂患癌後,四處尋覓治療方法不果,醫生們只說她餘下約一成生存機會,切除手臂的話,機率大概能增加百分之一至二。不過,Sigal直指切除手臂後,病人餘生會非常難捱,故向各地醫生發放病情,嘗試找尋治療方法,結果一所意大利醫院成功為女孩找到活路,「如果五年內都無出問題,那麼女孩就會痊瘉,現在還剩下半年。」
堅持找到最好的意見
Sigal稱,Medix的工作就是要給客人勇氣,移走眼前的「大山」,「即使十個醫生說無方法,我們也不會放棄,如果你投放了足夠精神,最後總會找到方法。」她又說,自己會以身作則,電話從不關閉,有時連續數天工作二十小時,堅持找到最好的醫療意見,相信公司團隊同樣能憑勇氣和正向思維,永不放棄,「這是我們的工作,我們也因此而驕傲。」
相關: 醫療, 病歷, 乳癌, 治療
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