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Cover Story
提升硬件軟實力留客 商用航空中心覷準「帶路」搶商機
22 Aug 2017
香港商用航空中心總經理馮慧儀認為,記住客人喜好細節,是提高服務的關鍵。
馮慧儀坦言,商用航班可使用的升降時段不足,期望未來能增加可用升降時段。
中心成立十九年,馮慧儀(左二)指是靠團隊不斷合作,才能持續進步。
香港商用航空中心是國際著名的商務航機營運基地,不少國家領導人、跨國及本地企業領袖,均曾使用其服務。香港商用航空中心總經理馮慧儀坦言,該中心多年來憑?照顧客人喜好及無微不至的安排,取得國際認同,但由於現時商用航班可使用的升降時段愈見緊張,客人難以預訂心儀時段,令中心發展面臨挑戰。在她面前,她亦覷準內地一帶一路及大灣區的機遇,並有意帶領公司搶佔先機。
香港商用航空中心由1998年開始啟用,並屢獲國際間的獎項,包括2008至2017年間,連續十年得到Professional Pilot雜誌的PRASE Survey亞洲最佳公務機營運基地,去年更得到亞洲公務航空協會頒發「Best FBO」獎,香港商用航空中心總經理馮慧儀則被選為「Woman of the Year」。馮慧儀坦言,中心由成立初年「無人識」,到現時成名,「是因為我們一直聽客人和員工的意見,一直改善。」
商務機增至逾百架
十九年來,香港商用航空中心飛機庫由一個變成三個、以香港為基地的商務機由一架增至超過一百架,中心面積也達到一萬六千平方米,硬件愈見完備。不過,馮慧儀認為,該中心吸引客人的原因,不止是硬件提升,更與軟實力有關,「以前一架機離港後可能要幾日才回來,現時客人可以是上午走了,下午便完成工作回來,甚至在飛機上談好生意,客人的工作時間更為緊張,所以更需要好的服務。」
除了助航機停泊、加油,以及配合一站式海關及出入境檢查外,該中心還會幫客人安排住宿、行程等,員工甚至會記住客人是否怕冷,要不要調節冷氣;喜歡喝甚麼茶,會不會有不吃的食物等。馮慧儀說,一切無微不至的照顧,全部須由公司具經驗的員工分享和傳承,坊間的培訓課程或者書本,都未必能教得如此精細,「因為有體貼的服務,所以飛機即使要延遲起飛,客人都不會覺得自己等了很久。」
Can-do Spirit戰勝難關
她又舉例,曾經有位翌日便要離港的「超級貴賓」,因為腳墊爛了,要求中心員工幫忙修理,「貴賓說要腳墊修理後,與之前一模一樣,於是我們即晚便到處找人用同樣的布料來修補,結果貴賓醒來時,腳墊經已完好無缺。」她說,在中心工作,會面對很多難以預料的事,但憑?港人的「Can-do Spirit(事在人為的精神)」,渡過了多次難關,「事情未必是我們做成的,但只要客人來了,我們就會負責。」
香港商用航空中心行政及業務拓展總監張美儀更表示,內地正積極推廣一帶一路及大灣區政策,相信未來國際間交流會愈來愈頻繁,而該中心有多年服務全球客人的經驗,相信能為本港帶來更多生意機會,「我們知道歐洲和亞洲客人的不同需要,所以我們具國際競爭力。」
會計業轉戰航空 五人擴至百人團隊
香港商用航空中心營運首日,馮慧儀便參與管理工作,她直指雖然跑道上充滿變化,但公司仍穩步發展的關鍵,是靠團隊合作。「由公司『day one』開始我已經在了。」馮慧儀原本在澳洲從事會計行業,1998年時,得悉本港商用航空中心需要管理人才,於是大膽加盟,一做十九年。回想起自己擔任航空業「新丁」的時刻,她笑說初來甫到,完全不熟悉行情,甚至不知道自己在做甚麼,幸而公司其他員工熟悉各項航空業服務及技術上需求,自己才能從航班安排做起,慢慢助公司「起飛」。
她指當年公司辦公室不足一千呎,只有五至十個員工,工作無停手,而且經常加班,唯有靠香港人的拼搏精神,慢慢「捱出名堂」,「以前未有輪更制,『好癲』,客人早上離港、晚上回港,都是看到同一班人。」公司現時員工超過一百人,分為早上、下午和通宵更,但馮慧儀指,要聆聽各員工的意見,了解他們的需求,又是另一大挑戰。
商用航班 升降時段不足
本港雙跑道系統繁忙,香港商用航空中心總經理馮慧儀及行政及業務拓展總監張美儀坦言,商用航班可使用的升降時段不足,期望未來能增加可用升降時段。本港客機及貨機服務持續增長,雙跑道系統近年更見繁忙,民航處今年中將商用、通用航空的晚上升降時段由五個增至七個,並容許Gulfstream G650大型商用機在晚上飛行。不過,香港商用航空中心總經理馮慧儀認為,商用航班可用的升降時段仍然不足,「以前想飛十一點,基本上可以『?正』十一點的時段,但現在要準時飛難度很高。」
航班被逼轉飛深圳
張美儀更表示,有航空業界已經因為本港升降時段,難以配合客人的需求,轉而安排航班飛往深圳,「如果航空公司經常要牢牢看住能不能在香港升降,以後很可能不來了。」她擔心,航空公司習慣使用其他地方服務後,甚至會將總部搬離香港,「我們需要的升降時段其實不多,但愈來愈難安排。」
她續指,現時商用航班待客機及貨機取消航班後,才能取得部分升降時段,但有時早兩三日前才知道有時段可用,未必能讓客人預早安排行程,「如果每個時段都有特定時間給商用航班,我們便可以有更多更具確定性的安排。」香港商用航空中心還建議,早上八時至十時,以及晚上七時至九時的升降時段,可開放予商務機使用,讓乘客靈活制定行程。
相關: 航空
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