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鼓勵員工 發揮匠心
09 Dec 2016
(左)趙慧嫻, 新世界發展有限公司人力資源總監(右)廖國泰, 新世界發展有限公司企業籌劃及人才發展部總經理
每一個人,生來便各有所長;有些強於數理計算,有些優於美藝演繹。雖然未必人人都是藝術家(artist),但若大家都能發揮想像力,追求精益求精,凡事一絲不苟,則人人皆可成工匠(artisan)。本着「WE CREATE, WE ARE ARTISANS」的理念,新世界發展有限公司相信旗下每一位員工均可擁有一份工匠的心。
建基於集團的品牌個性,新世界發展在人力資源管理及人才發展上,亦發揮出無限新意。今年該集團不但贏得「卓越僱主大獎」,更囊括「卓越畢業生提升大獎」及「卓越人才社交媒體應用大獎」,表現出色。
嶄新招聘模式 突破傳統
不少大型企業都有推出見習行政人員計劃,新世界發展的相關計劃則別樹一幟。該公司人力資源總監趙慧嫻表示,集團新推出「Artisans Blast」及「Artisans GO!」兩個新招聘途徑。在「Artisans Blast」中,求職者須把表達無限想像力、個人才能或有關新世界集團的原創作品,包括文章、照片、畫作或視頻等,上載到New World Talent的Facebook專頁。「去年獲選的十位參加者,應邀到集團旗下物業度過兩日一夜,並將體驗及構思向高層簡報,以作遴選之用。今年的十位精英,則可與管理層共膳,作彼此了解。」趙慧嫻補充,其他求職者則可參加「Artisans GO!」,在旗下商場作實地考察,並獻計出謀,以提升客人體驗。
她續稱,這些嶄新招聘途徑,一反純粹筆試和面試的傳統模式,以挑選出能配合集團品牌個性的新血加入。「在過去一年,我們從近二千名求職者中,精選十多位見習行政人員,可見此招聘計劃的吸引力和競爭程度。」
有幸加入集團後,才是旅程的起步點。新世界發展企業籌劃及人才發展總經理廖國泰表示:「見習行政人員培訓計劃為期兩年,內容深入且全面。他們會在我們旗下多間公司及部門實習,全方位了解集團的整體業務運作;既有助公司管理層的長遠接班,亦對這些同事的事業發展,帶來莫大的裨益。」廖補充,培訓項目是因材施教。有些新人具備成為總經理的潛質,則重點接受管理訓練;另一些則攻讀法律、財務或建築出身,公司便會強化其專業發展。
除了在集團內部累積經驗,這些明日之星亦有機會從其他大型企業學習管理之道。「公司不希望同事成為井底之蛙,所以他們亦可參與和其他機構的合作項目。過往我們便曾與港鐵、DHL等本地和國際公司交流,理解其優越之處,從而應用於在職的業務。」廖國泰亦稱,公司亦讓他們與其他企業的見習行政人員交流,大家便可不斷取長補短,互相砥礪。
活用社交媒體 內外兼顧
社交媒體已成為現代生活不可或缺的環節。新世界發展早着先機,目前其Facebook專頁粉絲已逾一萬人次。趙慧嫻指出:「為了吸引粉絲的持續瀏覽,我們平均每一、兩天便會發放新資訊。除了以New World Talent專頁讓求職者上載作品,公司亦會定時公布新產品資訊,以至集團內部活動;即使還未成為同事,亦可對新世界集團有一定認識。Linkedin亦是我們常用以主動尋找適合人才的社交媒體。」她續稱,公司亦一早使用Facebook Live的功能,為求職者即時解答疑問,亦會把一些在院校舉行的職業講座和公司其他活動同步上載。
廖國泰也提及公司內部的社交媒體i.World。「新人一上任,便可從電腦及流動應用程式登上這個內部數碼平台。大家可從中了解公司的發展、市場推廣,以至員工福利和活動;他們亦可分享個人感受、相片和視頻,有效加強員工的凝聚力。
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