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Cover Story
理財行業新星 燃點助人使命
28 Jun 2016
團隊各成員均相處融洽,上下一心
憑著對工作的熱誠,除了獲得百萬圓桌會會員資格外,更獲得公司邀請出席海外業務會議資格,暢遊世界各地,成績備受肯定
入行初期感恩遇上上司Johnny,為她提供強大的支援及鼓勵
年輕人如欲創一番事業,只要找對平台, 付出努力, 夢想必可成真。AXA 安盛高級理財經理李翠儀(Kathy)五年前大學畢業後投身銀行界,有感行業晉升機會有限,未能一展所長。後來機緣巧合認識現時的上司 - AXA 安盛首席區域總監王子超 (Johnny) ,除了解到保險理財行業的特性外,並看到自己事業的新方向,因此於 2011 年加入AXA 安盛開展理財策劃事業。憑著堅持及工作熱誠,讓她獲得 2015 及 2016 百萬圓桌會(MDRT)會員資格,成為業界精英。
跟許多年輕人一樣,剛踏出社會工作的Kathy,雄心壯志,渴望在事業上闖一番成就。大學修讀心理學的她,畢業後加入銀行成為 Management Trainee,在銀行任職一個月便決定離職。「作為 Management Trainee 會到不同部門認識及了解其工作,當時我被派到前線銷售工作的部門,發現他們的報酬和晉升並非直接與表現掛鈎,令我重新思考自己工作的新路向。」本身對保險理財沒有概念,經朋友介紹認識了上司Johnny,從面試過程中了解到理財策劃行業的晉升制度清晰明確,發展空間亦較銀行大,適合發展長遠事業,於是下定決心入行。
Kathy 指新人起步難免經歷適應期,期間更要面對不同挑戰。「要重新適應一個陌生環境,每個人總會有不同程度的憂慮,尤其自己工作經驗尚淺,又非修讀相關科目,最怕沒有輔助。」公司非常明白新人的需要及憂慮,故為他們度身訂做不同的專業培訓及多元化課程,讓他們加快適應公司的文化和工作環境。
成功關鍵 正面心態
缺乏人脈客源是新人面對最大的難題,由於家人不了解財策行業的工作特性及模式,故對Kathy 入行不表支持,「父母最初並不知道我加入了財策行業,因為我希望做到成績得到他們認同,所以我在入職一年後首次升職才正式通知父母自己在AXA 安盛發展事業。」由於起步時沒有家人的支持,故她只能向朋友和同學推介理財保險方案。多得上司循循善誘,和她一起制定目標,譬如每天致電五個客人作推介,每星期與三個新客人會面,從中逐步突破自己。「起初與客人會面總是碰壁,上司都會耐心指導和安慰我。上司又會主動和我一起會見客戶,讓我在過程中學習,增加會見客戶的信心。身邊人的支持及協助是強大的推動力,更讓我能夠不斷累積經驗,成功與客戶建立良好的關係。」
她強調任何行業都有其難度,只要有決心和正確理念,人人都可以在新領域取得成功。「入職第一年是播種期,心態很重要。眼見很多新人因為失敗而意志消沉,我常勉勵新同事別怕辛苦和吃虧,給自己設定一個期限去達成目標。努力過後總會得到回報,身邊的家人朋友或客戶均會感受到你對工作的熱誠及使命感。」現在 Kathy 的父母為她的工作而自豪,並向她轉介不少朋友成為其客戶。
意志堅定 提升專業
今年剛結婚的 Kathy,曾被客戶問到婚後會否辭去工作,專心照顧家庭,她意志堅定的表示:「我認為現時女性應該擁有屬於自己事業和經濟獨立自主。」她指理財策劃行業除了為自己帶來事業發展,更讓她培養了一份使命感,不可放過每個讓客戶明白保險保障重要性的機會,她有感而發:「入行後工作讓我見證太多生離死別,人生無常。最深刻是有客人的兒子在家吃飯時,突然暈倒,送院不久便因隱性疾病去世。那時的我曾感到自責,沒有堅持游說他購買任何保障。」
自此以後,她時常向客人灌輸正確健康意識的重要性。「有個外表魁梧的 40 歲男客人,平日很多應酬,喜歡大吃大喝,結果經身體檢查後發現健康出現問題,他的太太非常擔心,勸他購買醫療保障,但他卻認為自己仍然年輕,用不著購買任何保障產品。我告訴他這不只是一張保險單,還有對家人和生命的承擔,最後他終接受我的建議並正視自己的健康問題,過程會讓客戶感受到我們的真誠和專業,放心將人生計劃及投資交託給我們,那種滿足感很大。」
現時她的客戶當中約一半是內地來港旅客,甚至有客戶來自內蒙古。「這一行最開心是能夠與來自五湖四海的客戶成為朋友,他們是我堅持工作下去的動力。最難忘於一次生病,竟然收到客戶郵寄的補品和養生書籍,令我非常感動。所以,我一定會繼續努力,堅持為他們提供最好的服務, 不會辜負客戶對我的期望。」問到 Kathy 關於過去五年在工作上的得著, 她表示除了財政方面有相當不俗的回報外,自己的性格也有所改變,待人接物方面亦有明顯進步,最重要是擁有一份來自工作方面的自信。隨著港人的保險理財意識提高,以及內地來港旅客市場需求,她對行業前景充滿信心。近年她努力建立自身團隊,打造業界精英,並將於 7 月 11 日(星期一)親身分享開展個人事業的心路歷程,對行業有興趣者不容錯過!
( 以上資料由客戶提供)
相關: 理財經理, 保險理財, 理財策劃行業
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